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~isPartOf:"CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Premier reference source"
~person:"Molesworth, Mike"
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Digitalisierung
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Molesworth, Mike
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
Journal of marketing management : MM
Premier reference source
Research in consumer behavior
1
Routledge studies in innovation, organization and technology
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The relationship between ownership and possession : observations from the context of digital virtual goods
Watkins, Rebecca D.
;
Denegri-Knott, Janice
;
Molesworth, Mike
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 44-70
Persistent link: https://www.econbiz.de/10011438585
Saved in:
2
Redistributed consumer desire in digital virtual worlds of consumption
Denegri-Knott, Janice
;
Molesworth, Mike
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1561-1579
Persistent link: https://www.econbiz.de/10010230046
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