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~isPartOf:"Cahier de recherche en marketing et management"
~subject:"Brand extension"
~subject:"Corporate reputation"
~subject:"Japan"
~subject:"Messung"
~subject:"United States"
~type_genre:"Arbeitspapier"
~type_genre:"Reprint"
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Brand extension
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Brand image
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Pfeiffer, Baptiste G.
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Sollberger, Pierre A.
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Cahier de recherche en marketing et management
Brand management ; Vol. 3
6
Cross-cultural and critical perspectives on brands
3
Document de travail : une publication du Centre d'Observation Economique de la CCIP
3
ERIM report series research in management
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Brand management ; Vol. 2
2
Corporate brand and corporate reputation
2
Discussion papers / CEPR
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Report / Marketing Science Institute
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Research paper series / Stanford Graduate School of Business
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Simon Business School working paper
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Working paper / National Bureau of Economic Research, Inc.
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Working papers
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Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
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Brand management ; Vol. 1
1
CESifo working papers
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Discussion papers / Governance and the Efficiency of Economic Systems
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Marketing-mix strategies - product strategy and promotion strategy
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Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
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Rotman working papers series
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SFB 649 discussion paper
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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Working paper
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Working paper / Department of Commerce, College of Business, Massey University
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Working paper / Department of Economics, Johannes-Kepler-Universität of Linz
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Working paper / Institut Universitaire de Management International, Université de Lausanne
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Working paper series / Center for Responsible Business, University of California
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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Working papers in marketing
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"Swiss-made" : stereotypes and their effects on consumers' perceptions
Sollberger, Pierre A.
;
Pfeiffer, Baptiste G.
-
2004
Persistent link: https://www.econbiz.de/10002253170
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