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~isPartOf:"California management review"
~isPartOf:"SpringerLink / Bücher"
~person:"Pitt, Leyland F."
~subject:"Marketing management"
~subject:"Strategic management"
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CGIP : managing consumer generated intellectual property
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Kietzmann, Jan
; …
- In:
California management review
57
(
2014/15
)
4
,
pp. 43-62
Persistent link: https://www.econbiz.de/10011373939
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Ad Lib : when customers create the ad
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campell, Colin
- In:
California management review
50
(
2007/08
)
4
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
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