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~isPartOf:"California management review"
~person:"Choi, Yung Kyun"
~person:"Goldfarb, Avi"
~person:"Skiera, Bernd"
~subject:"Online-Marketing"
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Online-Marketing
Asymmetric information
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Choi, Yung Kyun
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California management review
International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Improving decision making in real-time bidding
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research : JMR
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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Handbook of the economics of marketing : Volume 1
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Handbook of the economics of marketing ; Volume 1
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Interfaces : the INFORMS journal on the practice of operations research
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Journal of advertising : official publication of the American Academy of Advertising
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Marketing : value creation or value destruction?
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Are syndicates the killer app of equity crowdfunding?
Agrawal, Ajay
;
Catalini, Christian
;
Goldfarb, Avi
- In:
California management review
58
(
2015/2016
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10011446353
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