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~isPartOf:"California management review : CMR"
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California management review : CMR
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Business Models - The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
Aaker, David A.
;
Joachimsthaler, Erich A.
- In:
California management review : CMR
42
(
2000
)
4
,
pp. 8-23
Persistent link: https://www.econbiz.de/10006622870
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