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~isPartOf:"Campus Management"
~subject:"Market research"
~subject:"Market segmentation"
~type_genre:"Handbook"
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Praxishandbuch Produktentwicklung : Grundlagen, Instrumente und Beispiele ; [qualitative Marktgespräche, Marktsegmentierung, Produktkonzept, USP-Herleitung]
Langbehn, Arno
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2010
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1. Aufl.
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