Carter, Colin; Krissoff, Barry; Zwane, Alix Peterson - In: Canadian Journal of Agricultural Economics/Revue … 54 (2006) 4, pp. 513-530
"This paper draws on the theory of product differentiation in a trade context and uses three case studies to highlight the conditions necessary for a successful geographical-origin branding strategy for farm produce in the United States. In so doing, the U.S. country-of-origin labeling (COOL)...