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~isPartOf:"Canadian journal of agricultural economics : CJAE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Alden, Dana"
~subject:"Brand"
~subject:"country of origin"
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Alden, Dana
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Canadian journal of agricultural economics : CJAE
Journal of international marketing
Marketing : ZFP ; journal of research and management
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The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
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