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~isPartOf:"Canadian journal of agricultural economics : CJAE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Westjohn, Stanford A."
~subject:"Brand"
~subject:"country of origin"
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Westjohn, Stanford A.
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Canadian journal of agricultural economics : CJAE
Journal of international marketing
Marketing : ZFP ; journal of research and management
International marketing review
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
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