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~isPartOf:"Case studies on MNCs in India"
~isPartOf:"MNCs in India : issues and challenges"
~subject:"Multinationales Unternehmen"
~type:"article"
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Multinationales Unternehmen
Consumer goods industry
5
Hindustan Lever Ltd. <Bombay>
5
India
5
Indien
5
Konsumgüterindustrie
5
Transnational corporation
5
Brand management
2
Markenführung
2
Firm growth
1
Ländlicher Raum
1
Marketing management
1
Marketingmanagement
1
Organisatorischer Wandel
1
Organizational change
1
Rural area
1
Strategic management
1
Strategisches Management
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Unilever PLC <London>
1
Unternehmenswachstum
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Western European
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Westeuropäisch
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Case studies on MNCs in India
MNCs in India : issues and challenges
Annales Universitatis Mariae Curie-Skłodowska / H
1
Anxieties and management responses in international business
1
Asia Pacific business review
1
Corporate social responsibility and diversity management : theoretical approaches and best practices
1
Creativity and innovation management
1
Cross-cultural innovation : results of the 8th European Conference on Creativity and Innovation [September, 3rd - 6th, 2003 ... in Mainz]
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European management journal
1
Handbook on the business of sustainability : the organization, implementation, and practice of sustainable growth
1
Internationalisierung von Vertrieb und Handel
1
Journal of business strategy
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
MIT sloan management review
1
Mainstreaming corporate responsibility
1
Multinational business review
1
Research bulletin / The Institute of Cost Accountants of India
1
South Asian journal of global business research : SAJGBR ; the official journal of the South Asian Academy of Management
1
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
1
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit mehr als 260 Fragen und Aufgaben
1
The IUP journal of brand management : IJBRM
1
The Indian economic journal
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
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Unilever India in 2004 : in search of a growth strategy
In:
Case studies on MNCs in India
,
(pp. 63-80)
.
2007
Persistent link: https://www.econbiz.de/10003737783
Saved in:
2
Unilever in India : rural marketing initiatives
In:
Case studies on MNCs in India
,
(pp. 141-161)
.
2007
Persistent link: https://www.econbiz.de/10003737795
Saved in:
3
Unilever in India : building and nurturing brands
In:
Case studies on MNCs in India
,
(pp. 183-220)
.
2007
Persistent link: https://www.econbiz.de/10003737799
Saved in:
4
Unilever in India : managing brand extensions
In:
Case studies on MNCs in India
,
(pp. 221-244)
.
2007
Persistent link: https://www.econbiz.de/10003737800
Saved in:
5
Unilever in India: in search of growth
In:
MNCs in India : issues and challenges
,
(pp. 170-186)
.
2006
Persistent link: https://www.econbiz.de/10003733201
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