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~isPartOf:"Cases on ..."
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Relationship marketing"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
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Developments in marketing science: Proceedings of the Academy of Marketing Science
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Cases on consumer-centric marketing management
Jham, Vimi
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contributor
);
Puri, Sandeep
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10009782412
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