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~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~subject:"Customer retention"
~subject:"Deutschland"
~subject:"Hotellerie"
~subject:"Markenimage"
~subject:"Satisfaction"
~type_genre:"Book section"
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Cases on branding strategies and product development : successes and pitfalls
Exploring the rise of fandom in contemporary consumer culture
3
Computer-mediated marketing strategies : social media and online brand communities
2
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brand the Future : systematische Markenentwicklung im B2B
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Economic, educational, and touristic development in Asia
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Economies et sociétés ; 48,4
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Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
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Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
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Managing globalization : new business models, strategies and innovation
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Schnittstellen (in) der Medienökonomie
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Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
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Strong brands, strong relationships
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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Sensory branding : branding with senses
Chakravarty, Surabhi
- In:
Cases on branding strategies and product development : …
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(pp. 327-364)
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2015
Persistent link: https://www.econbiz.de/10010504630
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