Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna - In: Central European Management Journal 31 (2023) 2, pp. 274-288
origin (COO) by consumers when choosing brands of durable goods. Design/methodology/approach In this paper a qualitative … for paying attention to the COO when choosing brands of durable goods, cognitive (rational), affective (emotional) and … normative factors have been identified, while among the reasons for ignoring the COO by consumers, the authors identified only …