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~isPartOf:"Central European business review : CEBR"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
~subject:"Theory"
~subject:"product development"
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Konečný, Martin
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Central European business review : CEBR
Expert journal of marketing
16
ERIM report series research in management
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Econometric Institute research papers
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Discussion paper series / IZA
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New York economic review : journal of the New York State Economics Association
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Dissertations from the International Graduate School of Management and Industrial Engineering
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Expert journal of business and management
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Linköping studies in science and technology
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Marketing : ZFP ; journal of research and management
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Methodological tools for SIA : report of the CEPII Workshop held on 7 - 8 November 2002 in Brussels
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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Critical perspectives on accounting : an international journal for social and organizational accountability
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DRUID working paper
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Freiberger Dissertationen OnLine : FRIDOLIN
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Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy
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International journal of business excellence : IJBEX
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International journal of electronic business
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
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International journal of entrepreneurship and small business : IJESB
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International journal of industrial organization
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International journal of management and network economics : IJMNE
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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Joint discussion paper series in economics : publ. by the Universities of Aachen, Gießen, Göttingen, Kassel, Marburg, Siegen
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Journal of business economics and management
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The importance
of
brand on B2B markets :
expert
interviews with Hilti AG mamagers
Konečný, Martin
;
Kolouchová, Daniela
- In:
Central European business review : CEBR
2
(
2013
)
4
,
pp. 24-29
Persistent link: https://www.econbiz.de/10010345389
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