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~isPartOf:"Chandos business and management series"
~isPartOf:"Event-Marketing : Trends und Entwicklungen"
~source:"econis"
~type_genre:"Case study"
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Chandos business and management series
Event-Marketing : Trends und Entwicklungen
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
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Marketing management : a cultural perspective
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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Brands : interdisciplinary perspectives
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E-marketing ; Vol. 3
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ECONIS (ZBW)
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Globale Live Communication : Herausforderungen und Chancen kultureller Konfrontation ; Markenkommunikation international - welche Inszenierungsstrategien weltweit erfolgreich sind
Baumgartner, Günter
- In:
Event-Marketing : Trends und Entwicklungen
,
(pp. 43-51)
.
2011
Persistent link: https://www.econbiz.de/10009236067
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Managing global business strategies : a twenty-first-century perspective
McManus, John
;
White, Don
;
Botten, Neil
-
2008
Persistent link: https://www.econbiz.de/10003679720
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