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~isPartOf:"Change, transformation, and development : with 61 tables"
~isPartOf:"Journal of Indian business research"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Consumer goods industry
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Konsumgüterindustrie
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Bicycle
1
Brand
1
Brand extension
1
Brand extension incongruity
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Brand extensions
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Dauerhafte Konsumgüter
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Change, transformation, and development : with 61 tables
Journal of Indian business research
The journal of brand management : an international journal
6
Journal of advertising research
3
Longer lasting products : alternatives to the throwaway society
3
The journal of product & brand management
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Akzente
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Australasian marketing journal
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Brand management ; Vol. 1
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Business transformation in China
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Cogent business & management
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Direct store delivery : concepts, applications and instruments
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European review of agricultural economics : ERAE
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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International journal of economics and financial issues : IJEFI
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International journal of intelligent enterprise
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International journal of productivity and quality management : IJPQM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Inventi impact: retailing & consumer services
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Journal of East-West business
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Journal of business ethics : JOBE
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Journal of food products marketing
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Journal of global information management : an official publication of the Information Resources Management Association
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Consumer attitude towards brand extension : a comparative study of fast moving consumer goods, durable goods and services
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Journal of Indian business research
5
(
2013
)
3
,
pp. 177-197
Persistent link: https://www.econbiz.de/10010364809
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2
Designing clunkers: demand-side innovation and the early history of the mountain bike
Bünstorf, Guido
- In:
Change, transformation, and development : with 61 tables
,
(pp. 53-70)
.
2003
Persistent link: https://www.econbiz.de/10002068369
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