Šķiltere, Daina; Bormane, Santa - In: Open economics 1 (2018) 1, pp. 115-123
marketing communications (IMC) as a business management tool may not only draw the consumers' attention and incite a purchase …, but also provide information and serve as a facilitator of consumers' knowledge and competence on products, their … sustainability as an innovative business management tool fosters sustainable development. Based on the results of the research, the …