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~isPartOf:"Channel strategies and marketing mix in a connected world"
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Buyer valuation uncertainty
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Channel strategies and marketing mix in a connected world
Management science : journal of the Institute for Operations Research and the Management Sciences
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Simon Business School working paper
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European journal of operational research : EJOR
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Journal of health economics
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2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
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Buyer valuation uncertainty and firm information provision strategies
Gu, Jane Z.
;
Chen, Rachel R.
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 47-70)
.
2020
Persistent link: https://www.econbiz.de/10012146856
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