Shen, Xiangdong; Wang, Li; Huang, Xiangmeng; Yang, Shuai - In: Chinese Management Studies 15 (2021) 1, pp. 196-221
Purpose: The purpose of this paper is to investigate the influence of internet commonweal characteristics on consumers’ participation willingness, mainly predicated on the stimulus-organism-response model. Furthermore, co-creation value is tested as a mediator of the relationship between...