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Un modelo para el análisis estratégico conjunto de los activos intangibles de la marca y el conocimiento : el aporte de las ciencias cognitivas a la estrategia competitiva
Levy, Alberto
- In:
Ciencias administrativas : revista digital
(
2020
)
16
,
pp. 59-77
Persistent link: https://www.econbiz.de/10012419523
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