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~isPartOf:"Cleaner and responsible consumption"
~isPartOf:"Journal of business ethics : JOBE"
~source:"econis"
~subject:"Brand"
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Cleaner and responsible consumption
Journal of business ethics : JOBE
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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Antecedents of green brand equity : an integrated approach
Pui Fong Ng
;
Butt, Muhammad Mohsin
;
Kok Wei Khong
;
Fon …
- In:
Journal of business ethics : JOBE
121
(
2014
)
2
,
pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
Saved in:
2
Investigating the types of value and cost of green brands : proposition of a conceptual framework
Papista, Erifili
;
Krystallis, Athanasios
- In:
Journal of business ethics : JOBE
115
(
2013
)
1
,
pp. 75-92
Persistent link: https://www.econbiz.de/10009785879
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