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~isPartOf:"Climate change and cultural heritage : proceedings of the Ravello International Workshop, 14 - 16 May 2009 and Strasbourg European Master-Doctorate Course, 7 - 11 September 2009"
~isPartOf:"International journal of services technology and management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Balmer, John M. T."
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Climate change and cultural heritage : proceedings of the Ravello International Workshop, 14 - 16 May 2009 and Strasbourg European Master-Doctorate Course, 7 - 11 September 2009
International journal of services technology and management
The journal of brand management : an international journal
Corporate communications : an international journal
1
European journal of marketing : EJM
1
The journal of product & brand management
1
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Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
2
Introducing organisational heritage : linking corporate heritage, organisational identity and organisational memory
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 385-411
Persistent link: https://www.econbiz.de/10011350097
Saved in:
3
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
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