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~isPartOf:"Co-created effective, agile, and trusted eServices : 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, 13 - 15 August 2013 ; proceedings"
~subject:"Advertising"
~subject:"Brand"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
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Co-created effective, agile, and trusted eServices : 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, 13 - 15 August 2013 ; proceedings
Handbook of research on effective advertising strategies in the social media age
10
Advertising in a multimedia age
5
Advertising worldwide : advertising conditions in selected countries
4
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
4
Advertising, promotion, and new media
3
Application of gaming in new media marketing
3
Advances in advertising research
2
Advances in electronic marketing
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
European Advertising Academy
2
Improving decision making in real-time bidding
2
Leveraging computer-mediated marketing environments
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
The Oxford handbook of pricing management
2
AI-driven marketing research and data analytics
1
Advertising theory
1
Agent-mediated electronic commerce : designing trading strategies and mechanisms for electronic markets ; AMEC and TADA 2012 ; Valencia, Spain, June 4th, 2012 ; revised selected papers
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Case study and review
1
Channel strategies and marketing mix in a connected world
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Consumer psychology in a social media world
1
Contemporary research in e-marketing ; 1
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Cross-border e-commerce marketing and management
1
De Gruyter handbook of media economics
1
Digital Business in Africa : Social Media and Related Technologies
1
Digitalization in business : on the road to a sustainable world
1
E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
1
E-commerce and web technologies : 13th International Conference, EC-Web 2012, Vienna, Austria, September 4-5, 2012 ; proceedings
1
E-commerce and web technologies : 14th international conference, EC-Web 2013, Prague, Czech Republic ; August 27 - 28, 2013 ; proceedings
1
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
1
Global business value innovations : building innovation capabilities for business strategies
1
Go-to-market strategies for women entrepreneurs : creating and exploring success
1
Handbook of research on business social networking ; Vol. 2
1
Handbook of research on counterfeiting and illicit trade
1
Handbook of research on customer engagement
1
Handbook of research on digital transformation management and tools
1
Handbook on the economics of the media
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Ranking for the top : a misconception of search engine advertisers
Schultz, Carsten D.
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Co-created effective, agile, and trusted eServices : …
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(pp. 15-25)
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2013
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