Liu, Tong (Tripp); Rodriguez, Carolina Quintero; Huang, … - In: Cogent Business & Management 10 (2023) 3, pp. 1-17
This research aims to determine the Chinese millennials' dominant value perception on their purchase intention of luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self-expression, prestige, and brand image when purchasing luxury...