Muna, Nilna; Yasa, Ni Nyoman Kerti; Ekawati, Ni Wayan; … - In: Cogent Business & Management 10 (2023) 2, pp. 1-17
This study aims to bridge the gap in inconsistent findings on the use of social media technology to enhance firm performance through business network power and market entry speed. The original premise of this study is the formulation of business network power, derived from the resource advantage...