Fakhreddin, Farbod; Foroudi, Pantea - In: Cogent Business & Management 9 (2022) 1, pp. 1-22
deployment mechanism in the association between market orientation and new product performance. Conducting an on-site survey of … performance. The results also reveal while market orientation significantly impacts new product performance, product launch … on new product performance. The current static characterization of the resource-based view signifies strategic resources …