Chikazhe, Lovemore; Makanyeza, Charles; Chigunhah, Blessing - In: Cogent business & management 8 (2021) 1, pp. 1-19
Customer satisfaction, loyalty and corporate image play a critical role in improving loyalty within the banking sector …. The current study examines the mediators and moderators of the effect of customer satisfaction on loyalty. Data were …. Data were analysed using structural equation modelling and moderated regression analyses. Customer satisfaction has a …