//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cogent business & management"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Pauwels, Koen"
~subject:"Consumer behaviour"
~subject:"Data-Envelopment-Analyse"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 18 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Data-Envelopment-Analyse
Einzelhandel
Internet marketing
SME
Advertising effects
5
Konsumentenverhalten
5
Werbewirkung
5
Online-Marketing
4
Brand management
3
Markenführung
3
Advertising
2
Brand
2
Brand image
2
Markenartikel
2
Markenimage
2
Marketing effectiveness
2
Marketing management
2
Marketingmanagement
2
Time series analysis
2
Werbung
2
AIDA model
1
Attitude sales conversion
1
Attribution
1
Bayesian vector autoregression
1
Brand attitudes
1
Brand versus advertising content
1
Cointegration
1
Consumer mindset metrix
1
Content integration
1
Customer initiated
1
Dynamics
1
Econometric models
1
Emerging market
1
Firm value
1
Garantie
1
Hierarchical linear model
1
Hierarchy-of-effects
1
Institutional context systems
1
Integrated marketing communications
1
Kointegration
1
Marketing
1
Marketing attribution
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
6
Language
All
Bulgarian
English
Finnish
Malay (macrolanguage)
Author
All
Pauwels, Koen
Zhu, Joe
29
Kao, Chiang
21
Podinovski, Victor V.
18
Aparicio, Juan
15
Cook, Wade D.
14
Fukuyama, Hirofumi
14
Liang, Liang
13
Sahoo, Biresh K.
11
Warlop, Luk
11
Färe, Rolf
10
Skiera, Bernd
10
Woodside, Arch G.
10
Emrouznejad, Ali
9
Gijsbrechts, Els
9
Oude Lansink, Alfons G. J. M.
9
Yi, Youjae
9
Zelenyuk, Valentin
9
Afsharian, Mohsen
8
Bogetoft Pedersen, Peter
8
Chan, Eugene Y.
8
Kerstens, Kristiaan
8
Simar, Léopold
8
Thanassoulis, Emmanuel
8
Tone, Kaoru
8
Tsionas, Efthymios G.
8
Van de Woestyne, Ignace
8
Ahn, Heinz
7
Chen, Yao
7
Dekimpe, Marnik G.
7
Hübner, Alexander
7
Margaritis, Dimitris
7
Roshdi, Israfil
7
Shang, Jennifer
7
Sueyoshi, Toshiyuki
7
Verhoef, Peter C.
7
Bagozzi, Richard P.
6
Choi, Tsan-Ming
6
Chu, Junfei
6
Hollebeek, Linda D.
6
Li, Yongjun
6
more ...
less ...
Published in...
All
Cogent business & management
European journal of operational research : EJOR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of retailing
4
MSI reports : working paper series
4
Journal of marketing
2
Journal of marketing research : JMR
2
Administrative Sciences : open access journal
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
International journal of market research
1
Journal of advertising research
1
Journal of marketing analytics : JMA
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Do display ads influence search? Attribution and dynamics in online advertising
Kireyev, Pavel
;
Pauwels, Koen
;
Gupta, Sunil
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 475-490
Persistent link: https://www.econbiz.de/10011596853
Saved in:
3
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
Haan, Evert de
;
Wiesel, Thorsten
;
Pauwels, Koen
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 491-507
Persistent link: https://www.econbiz.de/10011596856
Saved in:
4
The impact of brand familiarity on online and offline media synergy
Pauwels, Koen
;
Demirci, Ceren
;
Yildirim, Gokhan
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 739-753
Persistent link: https://www.econbiz.de/10011634048
Saved in:
5
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
6
Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen
;
Erguncu, Selin
;
Yildirim, Gokhan
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->