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~isPartOf:"Cogent business & management"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Warlop, Luk"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
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Konsumentenverhalten
11
Personality psychology
5
Persönlichkeitspsychologie
5
Brand management
3
Markenführung
3
Behavioral economics
2
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2
Dienstleistungsqualität
2
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Brand extension
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Definition
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Warlop, Luk
Skiera, Bernd
10
Woodside, Arch G.
10
Gijsbrechts, Els
9
Yi, Youjae
9
Chan, Eugene Y.
8
Dekimpe, Marnik G.
7
Hübner, Alexander
7
Verhoef, Peter C.
7
Bagozzi, Richard P.
6
Choi, Tsan-Ming
6
Hollebeek, Linda D.
6
Pauwels, Koen
6
Sauer, Nicola E.
6
Shang, Jennifer
6
Amoah, John
5
Bigné Alcañiz, J. Enrique
5
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Das, Gopal
5
De Angelis, Matteo
5
Fildes, Robert
5
Grewal, Dhruv
5
Homburg, Christian
5
Khouja, Moutaz
5
Kuhn, Heinrich
5
Lim, Weng Marc
5
Natter, Martin
5
Neslin, Scott A.
5
Septianto, Felix
5
Spence, Charles
5
Sprott, David E.
5
Van Dat Tran
5
Zaccour, Georges
5
Chen, Jing
4
Ding Hooi Ting
4
Egala, Sulemana Bankuoru
4
Eisend, Martin
4
Geuens, Maggie
4
Gonc̦alves, Helena Martins
4
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Cogent business & management
European journal of operational research : EJOR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Journal of business research : JBR
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
European journal of marketing : EJM
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
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1
Tijdschrift voor economie en management
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ECONIS (ZBW)
11
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11
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date (oldest first)
1
The proximal self : why material objects are particularly relevant for consumers' self-definition
Scharfenberger, Philipp
;
Wentzel, Daniel
;
Warlop, Luk
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1196-1210
Persistent link: https://www.econbiz.de/10014291835
Saved in:
2
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
3
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
Saved in:
4
Customer defection due to service elimination and post-elimination customer behavior : an empirical investigation in telecommunications
Somosi, Agnes
;
Stiassny, Alfred
;
Kolos, Krisztina
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 915-934
Persistent link: https://www.econbiz.de/10013191810
Saved in:
5
Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
Saved in:
6
The perils of self-brand connections : consumer response to changes in brand meaning
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 818-829
Persistent link: https://www.econbiz.de/10011970115
Saved in:
7
Identity-based consumer behavior
Reed II., Americus
;
Forehand, Mark R.
;
Puntoni, Stefano
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10009684923
Saved in:
8
Introduction to the special issue on consumer identities
Warlop, Luk
;
Puntoni, Stefano
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 307-309
Persistent link: https://www.econbiz.de/10009684925
Saved in:
9
Special issue: Consumer identities
Warlop, Luk
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009684928
Saved in:
10
Positive cueing : promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
Cornelissen, Gert
;
Pandelaere, Mario
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
1
,
pp. 46-55
Persistent link: https://www.econbiz.de/10003662477
Saved in:
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