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~isPartOf:"Cogent business & management"
~isPartOf:"Global business review"
~isPartOf:"International journal of business innovation and research : IJBIR"
~isPartOf:"Journal of marketing theory and practice"
~person:"Das, Neel"
~type_genre:"Aufsatz in Zeitschrift"
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Thinking about fit and donation format in cause marketing : the effects of need for cognition
Kerr, Anthony H.
;
Das, Neel
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 103-112
Persistent link: https://www.econbiz.de/10009729463
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