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~isPartOf:"Cogent business & management"
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Search: subject:"Operational performance"
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The impact of customer-based brand equity on the
operational
performance
of FMCG companies in India
Mohan, Bijuna C.
;
Sequeira, A. H.
- In:
IIMB management review
28
(
2016
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10011508720
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