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~isPartOf:"Cogent business & management"
~isPartOf:"ILO Working Papers"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"B-to-B-Marketing"
~subject:"bibliografía"
~subject:"empleo"
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B-to-B-Marketing
bibliografía
empleo
Lieferantenmanagement
1,171
Supplier relationship management
1,171
Business-to-business marketing
447
Relationship marketing
392
Beziehungsmarketing
391
Consumer behaviour
275
Einzelhandel
275
Konsumentenverhalten
275
Retail trade
273
Lieferkette
190
Supply chain
190
Business network
177
Unternehmensnetzwerk
177
Electronic Commerce
127
E-commerce
126
cuadros estadísticos
122
statistical table
122
tableau statistique
122
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116
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114
Marketingmanagement
113
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112
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emploi
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employment
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Theory
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Customer satisfaction
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90
Kundenzufriedenheit
90
Unternehmenserfolg
89
Value creation
89
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116
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435
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Naudé, Peter
9
Sharma, Arun
8
Sharma, Piyush
8
Casidy, Riza
7
Ulaga, Wolfgang
7
Mohan, Mayoor
6
Mora Cortez, Roberto
6
Henneberg, Stephan
5
Jacob, Frank
5
Johnston, Wesley J.
5
Keränen, Joona
5
Lindgreen, Adam
5
Nyadzayo, Munyaradzi W.
5
Swani, Kunal
5
Agnihotri, Raj
4
Brown, Brian P.
4
Cartwright, Severina
4
Chatterjee, Sheshadri
4
Christodoulides, George
4
Ehret, Michael
4
Fashoyin, Tayo
4
Gupta, Shivam
4
Kleinaltenkamp, Michael
4
Kowalkowski, Christian
4
La Rocca, Antonella
4
Malik, Ashish
4
Pomirleanu, Nadia
4
Rana, Nripendra P.
4
Rangarajan, Deva
4
Vrontis, Demetris
4
Aarikka-Stenroos, Leena
3
Andersen, Poul Houman
3
Bag, Surajit
3
Barnes, Bradley R.
3
Beverland, Michael B.
3
Chaudhuri, Ranjan
3
Chung, Henry F. L.
3
Cova, Bernard
3
Di Benedetto, C. Anthony
3
Eggert, Andreas
3
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International Labour Organization (ILO), United Nations
102
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Cogent business & management
ILO Working Papers
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Springer eBook Collection / Business and Economics
The journal of business & industrial marketing
155
Journal of business-to-business marketing
78
SpringerLink / Bücher
13
Journal of marketing
12
Journal of the Academy of Marketing Science
12
Marketing intelligence & planning
10
Journal of personal selling & sales management : JPSSM
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft / Business-to-Business-Marketing
7
International journal of procurement management
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of customer behaviour
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing research
6
Journal of service research
6
Business-to-business marketing management : strategies, cases and solutions
5
European journal of marketing
5
European journal of marketing : EJM
5
Gabler Edition Wissenschaft
5
The journal of services marketing
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Berichte aus der Betriebswirtschaft
4
Business horizons
4
Gabler Research
4
International business and economics research journal
4
International journal of business environment : IJBE
4
International journal of services and operations management
4
International journal of technology marketing : IJTMkt
4
Journal of business market management : JBM
4
Journal of marketing analytics : JMA
4
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ECONIS (ZBW)
446
RePEc
102
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1
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548
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
3
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
4
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
5
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
6
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
7
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
8
Value creation in data-centric B2B platforms : a model based on multiple case studies
Mancuso, Ilaria
;
Messeni Petruzzelli, Antonio
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014555791
Saved in:
9
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
10
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
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