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~isPartOf:"Cogent business & management"
~isPartOf:"ILO Working Papers"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~person:"Balmer, John M. T."
~person:"Chung, Henry F. L."
~type_genre:"Aufsatz in Zeitschrift"
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B-to-B-Marketing
3
Business-to-business marketing
3
Lieferantenmanagement
3
Supplier relationship management
3
B2B Corporate Brand Image
1
B2B relationships
1
Brand architecture
1
Brand image
1
Brand management
1
Business-to-Business (B2B)
1
China
1
Contingency theory
1
Corporate Brand Image
1
Corporate reputation
1
Cross-border Payments Platform
1
Dark and bright side effect
1
Digital platform
1
Digitale Plattform
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Dual Process Theory
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Dynamism
1
E-commerce
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Ecosystems
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Electronic Commerce
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Electronic money
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Elektronisches Geld
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Firm performance
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Firmenimage
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Industrial Corporate Brand Image
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Kontingenztheorie
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Markenarchitektur
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Markenführung
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Markenimage
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Mismatch and match
1
Mobile Payment Complementors
1
Modularisierung
1
Modularity
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Process and Modularization Analysis
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Strategic and financial performance
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Transaction Cost Theory
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Aufsatz in Zeitschrift
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Balmer, John M. T.
Chung, Henry F. L.
Sharma, Piyush
9
Dekimpe, Marnik G.
8
Vrontis, Demetris
5
Chebat, Jean-Charles
4
Grewal, Dhruv
4
Mora Cortez, Roberto
4
Oghazi, Pejvak
4
Parida, Vinit
4
Zaefarian, Ghasem
4
Babin, Barry J.
3
Badrinarayanan, Vishag
3
Baraldi, Enrico
3
Bijmolt, Tammo H. A.
3
Brenes, Esteban R.
3
Choi, Jeonghye
3
Dong, Maggie Chuoyan
3
Gijsbrechts, Els
3
Jiang, Yan
3
Johnston, Wesley J.
3
Kingshott, Russel P. J.
3
Kukar-Kinney, Monika
3
Leung, Tak Yan
3
Lim, Weng Marc
3
Liu, Yi
3
Mostaghel, Rana
3
Naudé, Peter
3
Navarro García, Antonio
3
Neslin, Scott A.
3
Park, Jungkun
3
Patel, Pankaj C.
3
Rutherford, Brian N.
3
Su, Chenting
3
Verhoef, Peter C.
3
Weinberg, Charles B.
3
Xu, Shichun
3
Aiello, Gaetano
2
Al-Nabhani, Khalid
2
Bag, Surajit
2
Baum, Tom
2
Beatty, Sharon E.
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Cogent business & management
ILO Working Papers
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
2
International marketing review
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
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ECONIS (ZBW)
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1
When and how mobile payment platform complementors matter in cross-border B2B e-commerce ecosystems? : an integration of process and modularization analysis
Wu, Mian
;
Liu, Yulong
;
Chung, Henry F. L.
;
Guo, Shoujia
- In:
Journal of business research : JBR
139
(
2022
),
pp. 843-854
Persistent link: https://www.econbiz.de/10013194420
Saved in:
2
Dynamism and B2B firm performance : the dark and bright contingent role of B2B relationships
Chung, Henry F. L.
;
Kingshott, Russel P. J.
;
MacDonald, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 250-259
Persistent link: https://www.econbiz.de/10012509658
Saved in:
3
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
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