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~isPartOf:"Cogent business & management"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Chatterjee, Subimal"
~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Cogent business & management
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business ethics : JOBE
Journal of business research : JBR
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ECONIS (ZBW)
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Negative word of mouth for a failed innovation from higher/lower equity brands : moderating roles of opinion leadership and consumer testimonials
Dalman, M. Deniz
;
Chatterjee, Subimal
;
Min, Junhong
- In:
Journal of business research : JBR
115
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012270796
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2
Surprise rewards and brand evaluations : the role of intrinsic motivation and reward format
Shibly, Sirajul A.
;
Chatterjee, Subimal
- In:
Journal of business research : JBR
113
(
2020
),
pp. 39-48
Persistent link: https://www.econbiz.de/10012230428
Saved in:
3
The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation : the moderating role of regulatory focus
Chatterjee, Subimal
;
Malshe, Ashwin Vinod
;
Heath, Timothy B.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1290-1294
Persistent link: https://www.econbiz.de/10008747496
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