Nnko, Eliakira; Ismail, Ismail J.; John, Elia - In: Cogent business & management 11 (2024) 1, pp. 1-13
Response to customers' needs is considered a key to success of micro and small food agro-processing enterprises …. However, these firms tend lose customers as a result of fast changing customers' tastes and preferences in the market … provide for the requirements of customers. This paper assessed the learning orientation of micro and small food agro …