Berntsen, Terje; Aas, Tor Helge; Hunnes, John Arngrim - In: Cogent business & management 10 (2023) 3, pp. 1-21
While many firms manage multiple business models concurrently, little is known about how they successfully transition … to a portfolio of business models and even less about how this process unfolds in the context of sustainability. In this … qualitative in-depth case study, we focus on the transition from a single business model to a portfolio that includes novel …