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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~type_genre:"Case study"
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Consumer behaviour
Einzelhandel
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Corporate Social Responsibility
29
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29
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12
Business ethics
8
Unternehmensethik
8
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6
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5
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5
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5
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Brush, Gregory J.
1
Dalli, Daniele
1
Dangelico, Rosa Maria
1
De Bruyn, Arnaud
1
Lilien, Gary L.
1
Melé Carné, Domènec
1
Montagnini, Francesca
1
Pihlström, Minna
1
Pujari, Devashish
1
Sebastiani, Roberta
1
Weltzien Hoivik, Heidi von
1
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Cogent business & management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business ethics : JOBE
Psychology & marketing
Entrepreneurship marketing : principles and practice of SME marketing
22
Wissensmanagement im Mittelstand : Grundlagen - Lösungen - Praxisbeispiele
15
Social Branding : Strategien - Praxisbeispiele - Perspektiven
11
Cases on strategic social media utilization in the nonprofit sector
9
International journal of management practice : IJMP
9
Journal of small business and enterprise development
9
Premier reference source
9
Cases on SMEs and open innovation : applications and investigations
8
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
8
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
7
Harvard business review : HBR
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
Berichte aus der Betriebswirtschaft
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of retail & distribution management
6
Digital and social media marketing : a results-driven approach
5
HMD : Praxis der Wirtschaftsinformatik
5
Handbook of research on integrating social media into strategic marketing
5
Herausforderung Reorganisation : ein Leitfaden zur Einführung ganzheitlicher Geschäftsmodelle in kleinen und mittleren Unternehmen
5
International journal of globalisation and small business : IJGSB
5
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
5
Long range planning : LRP ; international journal of strategic management
5
SMEs and open innovation : global cases and initiatives
5
Strategic innovation in small firms : an international analysis of innovation and strategic decision making in small to medium sized enterprises
5
The international journal of human resource management
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Building corporate identity, image and reputation in the digital era
4
Controlling im Handel : innovative Ansätze und Praxisbeispiele
4
Der Aufgabenbezogene Informationsaustausch : zeitweilige partizipative Gruppenarbeit zur Problemlösung ; mit besonderem Blick auf Organisationsentwicklung, Wissensmanagement und betriebliche Gesundheitsvorsorge
4
Ethics in marketing : international cases and perspectives
4
European journal of marketing : EJM
4
Gabler Edition Wissenschaft
4
Gabler Research
4
International journal of business excellence
4
International journal of commerce and management
4
International journal of production economics
4
International journal of technology management : IJTM
4
Journal of food products marketing
4
Marketing intelligence & planning
4
Multi-channel marketing, branding and retail design : new challenges and opportunities
4
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ECONIS (ZBW)
5
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1
Ethical consumption and new business models in the food industry : evidence from the Eataly case
Sebastiani, Roberta
;
Montagnini, Francesca
;
Dalli, Daniele
- In:
Journal of business ethics : JOBE
114
(
2013
)
3
,
pp. 473-488
Persistent link: https://www.econbiz.de/10009772869
Saved in:
2
Mainstreaming green product innovation : why and how companies integrate environmental sustainability
Dangelico, Rosa Maria
;
Pujari, Devashish
- In:
Journal of business ethics : JOBE
95
(
2010
)
3
,
pp. 471-486
Persistent link: https://www.econbiz.de/10008655269
Saved in:
3
Can an SME become a global corporate citizen? : evidence from a case study
Weltzien Hoivik, Heidi von
;
Melé Carné, Domènec
- In:
Journal of business ethics : JOBE
88
(
2009
)
3
,
pp. 551-563
Persistent link: https://www.econbiz.de/10003892288
Saved in:
4
Comparing the perceived value of information and entertainment mobile services
Pihlström, Minna
;
Brush, Gregory J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 732-755
Persistent link: https://www.econbiz.de/10003757431
Saved in:
5
A multi-stage model of world-of-mouth influence through viral marketing
De Bruyn, Arnaud
;
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 151-163
Persistent link: https://www.econbiz.de/10003809028
Saved in:
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