//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Hennig-Thurau, Thorsten"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 16 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Einzelhandel
Internet marketing
SME
Konsumentenverhalten
3
Online-Marketing
3
Social Web
3
Social web
3
Computerspiel
2
Creative industries
2
Film industry
2
Filmwirtschaft
2
Kreativsektor
2
Social media
2
Video game
2
Advertising effects
1
Arbeitsverhalten
1
Beziehungsmarketing
1
Brand
1
Brand crisis
1
Brand image
1
Brand management
1
Brand perception
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer decision making
1
Consumer goods
1
Consumer motivation
1
Customer satisfaction
1
Deutschland
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Emotion
1
Erfolgsfaktor
1
Erwartungsbildung
1
Expectation formation
1
Film
1
Firestorm
1
Freizeitwirtschaft
1
Germany
1
Kaufmotiv
1
Key informants
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
4
Language
All
Bulgarian
English
Finnish
Malay (macrolanguage)
Author
All
Hennig-Thurau, Thorsten
Warlop, Luk
11
Woodside, Arch G.
10
Gijsbrechts, Els
9
Yi, Youjae
9
Chan, Eugene Y.
8
Dekimpe, Marnik G.
7
Verhoef, Peter C.
7
Bagozzi, Richard P.
6
Hollebeek, Linda D.
6
Pauwels, Koen
6
Sauer, Nicola E.
6
Amoah, John
5
Bigné Alcañiz, J. Enrique
5
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Das, Gopal
5
De Angelis, Matteo
5
Grewal, Dhruv
5
Homburg, Christian
5
Lim, Weng Marc
5
Natter, Martin
5
Neslin, Scott A.
5
Septianto, Felix
5
Skiera, Bernd
5
Spence, Charles
5
Sprott, David E.
5
Van Dat Tran
5
Ding Hooi Ting
4
Egala, Sulemana Bankuoru
4
Eisend, Martin
4
Geuens, Maggie
4
Gonc̦alves, Helena Martins
4
Heitmann, Mark
4
Herrmann, Andreas
4
Hüttl-Maack, Verena
4
Jiang, Yushi
4
Jibril, Abdul Bashiru
4
Kamakura, Wagner A.
4
Keelson, Solomon Abekah
4
more ...
less ...
Published in...
All
Cogent business & management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Academy of Management journal : AMJ
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of service research : JSR
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media resources and capabilities as strategic determinants of social media performance
Marchand, André
;
Hennig-Thurau, Thorsten
;
Flemming, Jan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 549-571
Persistent link: https://www.econbiz.de/10012939484
Saved in:
2
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
3
Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André
;
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
Saved in:
4
The impact of service scripts on customer citizenship behavior and the moderating role of employee customer orientation
Nguyen, Helena
;
Groth, Markus
;
Walsh, Gianfranco
; …
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1096-1109
Persistent link: https://www.econbiz.de/10010465120
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->