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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Warlop, Luk"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammelwerk"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
Internet marketing
SME
Konsumentenverhalten
9
Personality psychology
3
Persönlichkeitspsychologie
3
Behavioral economics
2
Brand management
2
Dienstleistungsqualität
2
Markenführung
2
Service quality
2
Social Marketing
2
Social marketing
2
Verhaltensökonomik
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Advertising
1
Advertising effects
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Anreiz
1
Augmented brand associations
1
Beziehungsmarketing
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Brand
1
Brand extension
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Brand extensions
1
Brand image
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Brand image change
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Competence
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Compliance management
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Compliance-Management
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Customer defection
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Customer satisfaction
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Dampened brand associations
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Definition
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Dienstleistungsmarketing
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Dienstleistungssektor
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Environmental consciousness
1
Firm impressions
1
Fit
1
Heckman sample selection
1
Humor
1
Humor appeals
1
Incentives
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9
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Warlop, Luk
Gijsbrechts, Els
9
Dekimpe, Marnik G.
7
Verhoef, Peter C.
7
Pauwels, Koen
6
Amoah, John
5
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Neslin, Scott A.
5
Skiera, Bernd
5
Van Dat Tran
5
Egala, Sulemana Bankuoru
4
Jibril, Abdul Bashiru
4
Kamakura, Wagner A.
4
Keelson, Solomon Abekah
4
Le Thanh Tiep
4
Lilien, Gary L.
4
Maziriri, Eugine Tafadzwa
4
Natter, Martin
4
Wright, Len Tiu
4
Bang Nguyen Viet
3
Bruce, Emmanuel
3
Chan, Eugene Y.
3
Chen, Charlie C.
3
Chovancová, Miloslava
3
Ding Hooi Ting
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Handayani, Putu Wuri
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Hossain, Md Billal
3
Illés, Csaba Bálint
3
Ismail, Ismail J.
3
Keh, Hean Tat
3
Lehmann, Donald R.
3
Majeed, Mohammed
3
Makanyeza, Charles
3
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Cogent business & management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Psychology & marketing
2
European journal of marketing : EJM
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of service research : JSR
1
Tijdschrift voor economie en management
1
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
2
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
Saved in:
3
Customer defection due to service elimination and post-elimination customer behavior : an empirical investigation in telecommunications
Somosi, Agnes
;
Stiassny, Alfred
;
Kolos, Krisztina
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 915-934
Persistent link: https://www.econbiz.de/10013191810
Saved in:
4
Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
Saved in:
5
Identity-based consumer behavior
Reed II., Americus
;
Forehand, Mark R.
;
Puntoni, Stefano
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10009684923
Saved in:
6
Introduction to the special issue on consumer identities
Warlop, Luk
;
Puntoni, Stefano
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 307-309
Persistent link: https://www.econbiz.de/10009684925
Saved in:
7
Special issue: Consumer identities
Warlop, Luk
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009684928
Saved in:
8
Positive cueing : promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
Cornelissen, Gert
;
Pandelaere, Mario
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
1
,
pp. 46-55
Persistent link: https://www.econbiz.de/10003662477
Saved in:
9
Whatever people say I am, that's what I am : social labeling as a social marketing tool
Cornelissen, Gert
;
Dewitte, Siegfried
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10003593750
Saved in:
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