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~isPartOf:"Cogent business & management"
~isPartOf:"Journal of marketing research : JMR"
~person:"Zhao, Yi"
~source:"econis"
~subject:"Markenführung"
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Journal of marketing research : JMR
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Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
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