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~isPartOf:"Cogent business & management"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The journal of product & brand management"
~person:"Bargoni, Augusto"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Bargoni, Augusto
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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
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