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~isPartOf:"Cogent business & management"
~isPartOf:"Journal of retailing"
~isPartOf:"Psychology & marketing"
~person:"Gelbrich, Katja"
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Rewarding customers who keep a product : how reinforcement affects customers' product return decision in online retailing
Gelbrich, Katja
;
Gäthke, Jana
;
Hübner, Alexander
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 853-867
Persistent link: https://www.econbiz.de/10011738111
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