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~isPartOf:"Cogent business & management"
~isPartOf:"Journal of retailing"
~person:"Boyd, Eric"
~subject:"Online-Marketing"
~subject:"Retail trade"
~type_genre:"Article in journal"
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How and why (imagined) online reviews impact frontline retail encounters
Marder, Ben
;
Angell, Robert J.
;
Boyd, Eric
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 265-279
Persistent link: https://www.econbiz.de/10014321993
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