Son, Yeon-A; Jun, Jong Woo - In: Cogent business & management 11 (2024) 1, pp. 1-11
, Hypothesis 3 is SNS use, Hypothesis 4 is self-efficacy, and Hypothesis 5 is the effect of social conformity on participation … high self-efficacy had positive participation behavior, but people’s social conformity did not affect participation …