Dinh Tien Minh; Le Vu Lan Oanh; Nguyen Diem Quynh - In: Cogent business & management 10 (2023) 3, pp. 1-13
Online shopping has grown in popularity over the past few years, particularly in the context of COVID-19. Gamification is also progressively emerging as an ideal means to boost motivation and encourage community engagement. This study attempts to identify the variables influencing young...