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~isPartOf:"College of Business working papers"
~subject:"Brand loyalty"
~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Theorie"
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College of Business working papers
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
17
SpringerLink / Bücher
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Springer eBook Collection / Business and Economics
8
Discussion paper / Centre for Economic Policy Research
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Europäische Hochschulschriften / 5
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Beiträge zum Produkt-Marketing
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International journal of production economics
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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International journal of industrial organization
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Journal of the Academy of Marketing Science
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Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
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The PDMA handbook of new product development
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Vision : the journal of business perspective
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... für Dummies
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Integrationsmanagement für neue Produkte
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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International journal of production research
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International journal of technology management : IJTM
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of economic theory
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Lernen leichter gemacht
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
2
Marketing-mix strategies - product strategy and promotion strategy
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Modularity and economic organization : concepts, theory, observations, and predictions
Sanchez, Ron
;
Mahoney, Joseph Timothy
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2012
Persistent link: https://www.econbiz.de/10009625994
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Do modular products lead to modular organizations?
Hoetker, Glenn
(
contributor
)
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001847718
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