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~isPartOf:"Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen"
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Beziehungsmarketing
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
185
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Cogent business & management
103
Journal of retailing
103
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
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1
Customer
Relationship
Management
im Energiemarkt : CRM in Commoditiy-Industrien am Beispiel eines Energiedienstleisters
Lohse, Lutz
;
Künzel, Manuela
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 381-400)
.
2011
Persistent link: https://www.econbiz.de/10008701970
Saved in:
2
Differenzierung von Commodities am Beispiel von Hochleistungskraftstoffen
Möller, Sabine
;
Roltsch, Sebastian
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 457-477)
.
2011
Persistent link: https://www.econbiz.de/10008701966
Saved in:
3
Kundenbindung bei Commodities : die Quadratur des Kreises?
Billen, Peter
;
Raff, Tilmann
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 285-318)
.
2011
Persistent link: https://www.econbiz.de/10008701974
Saved in:
4
Preisunzufriedenheit als Determinante der Kundenabwanderung bei Commodity-Dienstleistungen
Spiecker, Daniel
;
Stauss, Bernd
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 209-235)
.
2011
Persistent link: https://www.econbiz.de/10008701977
Saved in:
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