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~isPartOf:"Commodity Marketing : Strategies, Concepts, and Cases"
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Commodity Marketing : Strategies, Concepts, and Cases
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Updates on the connection between customer relationship management and commoditization
Martinez-Lira, Gustavo
;
Reimann, Martin
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 215-236)
.
2022
Persistent link: https://www.econbiz.de/10013272006
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