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Management and economics of communication
Rimscha, M. Bjørn von
(
ed.
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Kienzler, Stephanie
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)
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2020
Persistent link: https://www.econbiz.de/10011791795
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E.
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2010
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4. ed.
Persistent link: https://www.econbiz.de/10003892475
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