Fabri, Luca; Valverde Márquez, Ignacio - In: International Journal of Technology for Business (IJTB) 2 (2020) 1, pp. 23-29
The world of retail is undergoing a phase of unprecedented crisis, due to rise of E-commerce. In order to survive the … changes due to E-commerce and the huge digitalization process, retailer stores need to reshape their business idea and their … determine if E-commerce will dominate physical stores. The scope of this article includes: where does traditional retail hold …